Vico Partners | Strategic Communications Consultancy

Advice and support for boards and business leaders on issues of strategic focus, messaging and communications

Our partners, John Sunnucks and Iain Rawlinson, have decades of corporate finance, board and financial communications experience. They believed that, working closely together and combining their respective skills addressed a particular need for clients, outside of a traditional investment banking or communications agency model.

Founded in 2017, Vico’s purpose is to unlock and defend value for our clients. We achieve this by being structured to deliver the highest quality of thinking and levels of service to our clients.

“At every turn, Vico was on hand to bring their combined experience and insights – their steadfast support and counsel at a critical time has been invaluable.”


Every business reaches a turning point. It may be a strategic issue which needs resolution, a restructuring, a new leadership team, a capital raising, a transformative transaction, or some other lifecycle change.

They all have one thing in common: the need for trusted, independent support, experience, insight and advice, delivered with discretion, diplomacy and attention to detail.

the vico way

Strategic focus, messaging, alignment.

The core competencies which underpin our work are the analysis and understanding of strategic priorities, the substance of messaging and the effectiveness of its communication.

These enable us to provide optimum value for our clients as they address critical issues, especially those where resolution translates into defending or unlocking value.

We work primarily in three contexts: definition and alignment of strategic positioning; long-term trusted advisory relationships; special situations (for instance M&A, capital raising or crisis).

To each we bring an independent, senior level perspective, insightful analysis, careful listening and constructive challenge on sensitive issues. We have an appetite for complexity, and for identifying new ways of explaining a business which can be transformative. To every issue, we bring both the individual and collective insights of our team.


We work with the leaders of businesses and other organisations across a wide range of sectors from investment trusts, financial services, industrials and mining, to hospitality, pharmaceuticals, insurance and retail.

Although much of our work derives from special situations, we are often retained to provide ongoing support beyond our original mandate, staying close to the critical issues for our clients where our ongoing support adds value. We have a strong track record of building long-term relationships with our clients in this way.

We have also worked with charities to develop strategies aimed at raising awareness and strengthening their case for support.


Our team is structured to enable the partners to dedicate themselves fully to their client work. They are backed up by strong research, analysis and business support.

We also provide access to selected specialist partners, when needed, in the areas of political counsel, media training, philanthropic advice and senior-level career coaching.

“Vico has helped us to see ourselves differently. Their work has enabled us to rethink how we define our business, and we are now better valued and understood.”