Founded in 2017 by John Sunnucks, Vico addresses a particular need for clients outside of a traditional communications agency, corporate broking or investment banking model. Vico is designed to deliver the highest quality of thinking and levels of service to its clients.
Vico’s purpose is to unlock and defend value for it’s clients.
“At every turn, Vico was on hand to bring their combined experience and insights – their steadfast support and counsel at a critical time has been invaluable.”
“Thank you for all you have done for us. The process you took us through has given us confidence in the path we are on and what that means for how we organise and explain ourselves.”
“We have just had the best finance committee I have attended. Helped by you we now have a better and more ambitious plan with everyone aligned and pointing in the same direction.”
“Most of all, you made us think about our value proposition externally. We were very inward focused and as we were having to prepare for a deal we needed to sort this out.”
“You helped us see that this meant having a much clearer definition of what we stood for and our strategy. You gave us that narrative. You also gave us important strategic connections and gave us huge help through a number of difficult issues.”
“Vico has helped us to see ourselves differently. Their work has enabled us to rethink how we define our business, and we are now better valued and understood.”
“They are really good at helping handle and solve complex problems. As our business changed, their advice and support was particularly valued as we went through a process of strategic re-evaluation.”
“Their value is their experience, really understanding the market and being very well connected. We wanted a small, experienced boutique and having worked with them, we see their advisory skills as second to none.”
““Thank you for helping make today’s strategy meeting such a success. The buzz and energy in the room throughout the day was palpable and, without a doubt we couldn’t have pulled this all off without you.””
Every business reaches a turning point. It may be a strategic issue which needs resolution, a restructuring, a new leadership team, a capital raising, a transformative transaction, or some other lifecycle change.
They all have one thing in common: the need for trusted, independent support, experience, insight and advice, delivered with discretion, diplomacy and attention to detail.
The core competencies which underpin our work are the analysis and understanding of strategic priorities, the substance of messaging and the effectiveness of its communication.
These enable us to provide optimum value for our clients as they address critical issues, especially those where resolution translates into defending or unlocking value.
We work primarily in three contexts: definition and alignment of strategic positioning; special situations (for instance M&A, shareholder action, capital raising or crisis); independent personal counsel.
To each we bring an independent, senior level perspective, insightful analysis, careful listening and constructive challenge on sensitive issues. We have an appetite for complexity, and for identifying new ways of explaining a business which can be transformative. To every issue, we bring both the individual and collective insights of our team.
We work with the leaders of businesses and other organisations across a wide range of sectors from investment trusts, financial services, industrials and mining, to hospitality, pharmaceuticals, insurance and retail.
Although much of our work derives from special situations, we are often retained to provide ongoing support beyond our original mandate, staying close to the critical issues for our clients where our ongoing support adds value. We have a strong track record of building long-term relationships with our clients in this way.
We have also worked with charities to develop strategies aimed at maximising impact and strengthening their case for support.
The Vico team work with a number of senior independent advisers to bring to our clients the experience and specialist skills they need.
These specialist partners include corporate finance, political counsel, media training, philanthropic advice and senior level coaching.
Vico provides strong research, analysis and business support.